Leading deodorant brand 'Degree' has launched a brand new range of antiperspirant deodorants that make use of specialized technology that is designed to proactively respond to moisture and body heat.
The 'Unlimited by Degree' collection makes use of 'Smart Adapt' technology to forge a micro-barrier layer along with a sensitive fragrance release mechanism, providing odor and sweat protection against heat, movement and stress-related sweat for up to 96 hours Extensively tested by dermatologists, this deodorant is available in a number of fragrances across the dry spray and deodorant stick formats.
Award-winning singer and songrwriter Ciara, who collaborated with Degree to help launch the new range of antiperspirant deodorants, expressed her belief that the high-performance deodorant will help consumers feel their best at all times. "As an artist and a mom of three, I'm no stranger to experiencing high-pressure moments, like performing on stage or running after my kids. So, I can relate to the struggle of overcoming sweat-inducing situations," Ciara said. "I'm excited to team up with Degree to inspire others to live without limits and let their confidence shine through with the help of the new Unlimited by Degree collection."
Adaptive Antiperspirant Deodorants
These Deodorants Proactively Respond to Body Moisture & Heat
Trend Themes
1. Smart Adapt Technology - Deodorant brands can integrate smart adapt technology to create proactively protective antiperspirant deodorants that respond to body moisture and heat.
2. Long-lasting Odor and Sweat Protection - Brands can develop long-lasting odor and sweat protection deodorants to cater to the growing demand of consumers who require protection against heat, movement, and stress-related sweat.
3. Celebrity Collaborations - Celebrity collaborations provide a powerful marketing strategy for innovative deodorant brands to engage customers and boost their brand image.
Industry Implications
1. Personal Care Industry - The personal care industry can create antiperspirant deodorants with innovative technologies that offer more efficient protection against sweat and odor, catering to health-conscious customers.
2. Marketing Industry - The marketing industry can leverage celebrity collaborations to create powerful campaigns and marketing strategies for innovative deodorant brands targeting younger and health-conscious customers.
3. Technology Industry - The technology industry can create sensors and smart technologies that can be integrated with antiperspirant deodorants to create unique products that provide proactive protection against sweat and odor.