Anonymous Art Auctions

Anónimo is Aiming to Change the Way People Perceive Fine Art

In the art world, an important name arrives with a hefty price tag, which is why an anonymous art auction dubbed Anónimo is aiming to change the way people perceive fine art.

The show took place at Miami Design Week 2018, and is run by Alejandra Martinez. The name of the show is aptly derived from the Spanish word for Anonymous and hopes to alleviate some of the bias that comes with auctions, encouraging individuals to focus on what they love. The show included rich and eclectic designs that ranged from lighting to side tables.

According to Alan Faena, "The Anónimo mission to keep us grounded in what we love and what truly moves us is more important than ever."
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Industry Implications
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3. Art Events Industry - Disruptive innovation opportunity: Creating immersive art experiences that challenge conventional art auction formats and engage a diverse audience.

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