Woody Allen's 1977 movie 'Annie Hall' (one of my personal favorites) showed off Diane Keaton's style perfectly, with men's suits, hats and trench coats. Channeling Diane Keaton's style, model Anna Jagodzinska does her best 'Annie Hall' impersonation for Vogue France.
The Vogue France editorial with Anna Jagodzinska was shot by Mikael Jansson and is the perfect shout-out to my favorite film of the 70s. Take a look at Anna as Diane Keaton above.
Implications - The recent recession prompted financially limited customers to shop in affordable vintage and thrift shops. This caused a resurgence of retro fashions in the marketplace which consumers appreciate for their rarity and elements of antiquity. Essentially, moving backwards is the best way for a company to move forward with today's fashionista.
70s Movie Style
Anna Jagodzinska Channels 'Annie Hall' for Vogue Paris
Trend Themes
1. Retro Fashion - The resurgence of retro fashions in the marketplace creates opportunities for companies to promote sustainable and affordable fashion.
2. Vintage Style - The popularity of vintage fashion among financially limited customers creates market opportunities for affordable and unique vintage clothing businesses.
3. Nostalgic Fashion - The trend towards nostalgic fashion creates opportunities for companies to design clothing that emphasizes elements of antiquity while still being fashionable.
Industry Implications
1. Clothing Manufacturing - Manufacturing clothing with the elements of retro and vintage styles is an opportunity created by the resurgence of these trends.
2. Vintage and Thrift Stores - The popularity of vintage fashion among financially limited customers creates market opportunities for affordable and unique vintage clothing businesses.
3. Fashion Design - Designing nostalgic fashion products that appeal to modern customers is an opportunity created by the trend towards nostalgic fashion.