These Anjali kitchenware ads star a cast of unwanted characters including a gambler, a mobster and possibly the worst of all, an extremely overbearing mother.
The ads are a little on the abstract side, but they're for a fruit peeler and represent how easy it is to "Get rid of the unwanted." This message works both in the case of getting rid of the skin on a fruit, as well as these pesky people. Along with a spiral of the fruit's exterior, these characters are cut loose. None of them look too pleased, especially the helicopter mother who has just had her puppeteering strings cut. In real life, it may not be easy to get these kinds of people off your back for good, but it sure makes peeling away the skin of a kiwi, orange or apple look like a cakewalk in comparison. The quirky Anjali kitchenware ads were created by Makani Creatives.
Undesirable Nuisance Ads
These Anjali Kitchenware Ads Cut Away Fruit Peels and Unwanted People
Trend Themes
1. Abstract Advertising - Using abstract visuals and characters in advertising campaigns to create a memorable and attention-grabbing message.
2. Unwanted Nuisance Removal - Developing products or services that help people get rid of unwanted individuals, objects, or experiences in their lives.
3. Creative Product Demonstration - Finding innovative ways to showcase the functionality and ease of use of products through unconventional and entertaining advertising.
Industry Implications
1. Kitchenware - Exploring opportunities to design kitchen tools that simplify food preparation and eliminate unwanted aspects, such as peeling fruit effortlessly.
2. Advertising and Marketing - Creating disruptive advertising campaigns that break away from traditional approaches and captivate audiences through creativity and unexpected visuals.
3. Entertainment and Media - Collaborating with creative agencies to produce innovative and memorable advertisements that entertain and engage audiences in unique ways.