The pressures of holiday gifting often result in well-intentioned but sometimes misguided presents, leading to presents that might be unwanted and unappreciated—and this season, Angry Orchard created the Angry Swap to make wrongs right. A survey conducted by The Harris Poll on behalf of Angry Orchard revealed that "61% of those who have participated in gift swaps have been disappointed with the gifts they ended up with," and Angry Orchard wants people to "get Angry" instead.
The first-ever Angry Swap gives drinkers the chance to exchange their unwanted gifts for $50 and a year's supply of new Angry Orchard Crisp Imperial Hard Cider. To participate, social media users are invited to share a photo of their unwanted gift and tag @AngryOrchard with #AngrySwap.
Hard Cider Exchanges
The Angry Swap Trades Unwanted Gifts for Angry Orchard Hard Cider
Trend Themes
1. Disappointed Gift Swaps - A survey reveals that many people have been disappointed with the gifts they receive in gift swaps, creating an opportunity for brands to offer alternative solutions.
2. Unwanted Gift Exchanges - The Angry Swap by Angry Orchard highlights the trend of exchanging unwanted gifts for more desirable alternatives, suggesting a need for platforms or events dedicated to this purpose.
3. Hard Cider in Barter Economy - The Angry Swap introduces the concept of using hard cider as a currency in gift exchanges, showcasing the potential for alternative forms of exchange in the barter economy.
Industry Implications
1. Gift Exchange Platforms - The rising dissatisfaction with gift swaps presents an opportunity for the development of online platforms that facilitate more satisfying and meaningful gift exchanges.
2. Event Planners - Event planners can capitalize on the trend of unwanted gift exchanges by organizing dedicated events or experiences where participants can trade their gifts for more desirable items.
3. Beverage Brands - Beverage brands can explore the idea of using their products as an alternative form of currency in gift exchanges, tapping into the barter economy trend and attracting new customers.