Izumi stars in the 'She Comes in Colors Everywhere' editorial, conceptualized by Andrew Lee and Katrina Guevara and photographed by Lee.
Like the title suggests, the editorial is teeming with color; in fact, it's practically bursting at the seams. Whether it's a sporty, tangerine-hued skirt by Bisou + Bisou or vivid yellow nail polish paired with a silvery-gray jumpsuit, it seems like every color of the rainbow is accounted for, however subtly. In terms of the styling choices, Guevara explains, "The fashion exclusivity of the editorial lies in the concept itself. It’s more so egalitarian with the thrift clothing, accessories and bric-à-brac." The editorial isn't afraid to get creative with its materials; in one shot, Izumi wears a scarf fashioned into a top.
Lee and wardrobe stylist Katrina Guevara were assisted by hair stylist Mimi Nguyen to pull the shoot together."
Vibrant Athletica Editorials
Andrew Lee and Katrina Guevara Photographs Izumi for C-Heads
Trend Themes
1. Colorful Editorials - Opportunity for fashion companies to experiment with bold and unconventional color choices in their campaigns.
2. Sustainable Thrift Fashion - Opportunity for fashion companies to create collections that use second-hand textiles and accessories.
3. Creative Styling Choices - Opportunity for fashion brands to push boundaries with unconventional styling choices, such as repurposing accessories as clothing pieces.
Industry Implications
1. Fashion - Fashion companies can take inspiration from this editorial to create bold and innovative collections.
2. Photography - Photography companies can offer services to fashion brands to capture vibrant and creative editorials.
3. Accessories - Opportunity for accessory brands to repurpose their products as clothing pieces to cater to consumers who value uniqueness and creativity.