Andreas Gursky is a well known architectural and perspective photographer who holds the record for selling the most expensive photograph. The work that he is most well known for is called '99 Cent II Diptychon,' and was auctioned off for $3.34 million.
Check out the gallery above to see how Andreas Gursky captures daily struggles in society and social functions in a unique and crowded way.
Implications - As the economic recession continues to affect consumers in adverse ways, the North American population is turning to the visual arts community for products which help them forget about their financial woes, no matter how costly the product may be. Corporations looking to capitalize on this consumer mentality can similarly offer products and services which allow customers to experience "escape."
Costly Crowd Art
Andreas Gursky's '99 Cent II Diptychon' Photo Sells for $3.34 Million
Trend Themes
1. Expensive Art - As the economic recession continues, consumers turn to costly visual art as a means of escape.
2. Record-breaking Photography - Selling the most expensive photograph in history, Andreas Gursky sets a trend for record-breaking photography sales.
3. Unique Reflections of Society - Andreas Gursky's unique and crowded perspective on daily struggles and social functions opens opportunities for innovative societal reflection through art.
Industry Implications
1. Art - The art industry is seeing success in selling costly artwork to consumers seeking escape from economic woes.
2. Photography - Andreas Gursky's record-breaking sale of his photographic artwork sets an increasing trend in expensive photography sales.
3. Marketing - Innovative marketing strategies can allow corporations to similarly offer products and services that allow customers to experience escape through visual art.