This Amstel Light Facebook life infographic explains how one's online story comes into being.
Used as a promotional tool for the beer but providing an interesting approach to social media, the infographic takes the online world of a fictitious character and breaks down his interactions. The design of the infographic is on point, and incredibly well-organized despite the fact that most of the data is made up. The infographic features few graphics that reference Facebook, but is darkly colored with sharply contrasting shades of white. Full of quippy lines and a sense of satire, this piece is fun to read and sure to make its way around the web.
A relatable and light-hearted take on the prevalence of social media, many readers will enjoy skimming through this creative data visualization.
Social Media Story Charts
The Amstel Light Facebook Life Infographic Provides a Timeline
Trend Themes
1. Social Media Storytelling - Opportunity to explore creative ways to visualize and communicate online stories.
2. Promotional Infographics - Opportunity to use infographics as a promotional tool to engage and entertain customers.
3. Satirical Data Visualization - Opportunity to use humor and satire in data visualizations to make them more engaging and shareable.
Industry Implications
1. Marketing and Advertising - Innovative infographics can be used in marketing campaigns to engage target audience.
2. Social Media - Social media platforms can offer new features or tools to enhance storytelling and data visualization.
3. Design and Creative Industries - Creative professionals can explore new ways to visually communicate stories and information.