Thank god someone is looking out for those of us who are about to head into winter. It seems that the Amongst Friends 2010 Spring collection is helping us to look forward to warmer weather with the dark, cold days looming ahead.
With some tried and true classics being brought out, the Amongst Friends 2010 Spring collection gives the wearer the feeling of just that. The great clothes you are wearing are just like the close confidants you have in your life. Dependable, yet thankfully, stylish at the same time.
Confidant Clothing
The Amongst Friends 2010 Spring Line is Dependable and Sturdy
Trend Themes
1. Seasonal Clothing Collections - Fashion companies can create more seasonal clothing collections to cater to people who want to stay stylish throughout the year.
2. Comfortable Fashion - Fashion companies can focus on creating clothing that is both comfortable and stylish, providing a unique value proposition.
3. Clothing as Confidants - Fashion companies can build marketing campaigns that emphasize the connection between the emotional value of good company and wearing quality clothing.
Industry Implications
1. High-end Fashion - High-end fashion companies can offer more seasonal collections and explore materials and cuts that prioritize comfort and simplicity without sacrificing style.
2. Athleticwear - Athleticwear companies can differentiate themselves and appeal to a wider audience by creating apparel that can be worn both for fitness and leisure activities.
3. Sustainability Fashion - Sustainable fashion companies can incorporate comfortable and stylish designs that will appeal to the environmentally conscious consumer who want morally ethical clothing choices.