The newest Amnesty International 'Ignore Us' ads are provocative and disturbing, two features that make this campaign incredibly effective. The set of ads feature masses of people facing backwards in a circle formation with room in the center. The ads feature different activities in the center; for example, someone getting beaten, executed and shot at.
Amnesty International is aiming to target people who feel they have no power and simply ignore the situation as a result. As their slogan reads "Ignore us. Ignore human rights," the Amnesty International 'Ignore Us' campaign is impossible to ignore.
Ignorance-Themed Activism
Amnesty International 'Ignore Us' Print Campaign is Provocative
Trend Themes
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Activism Through Provocation — Creating provocative messages to raise awareness and promote activism.
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Reverse Attention-grabbers — Using imagery that goes against conventional advertising tactics to gain attention.
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Confrontational Advocacy — Using striking visuals that confront viewers with a direct message to prompt action.
Industry Implications
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Human Rights Activism — Using innovative tactics to promote activism around human rights issues.
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Nonprofit and NGO Advertising — Utilizing disruptive and thought-provoking campaigns to raise awareness and promote social change.
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Creative and Design Services — Partnering with activism organizations to create attention-grabbing campaigns that drive awareness and action.