Mercedes AMG teamed up with 'Hartan,' a Germany-based infant stroller manufacturer, to create the 'AMG GT Stroller.' This stroller was designed in the image of Mercedes' recent AMG GT four-door coupe. The automaker previously launched an AMG Stroller with standard monochromatic colors, however, the AMG GT Stroller features a unique design and a limited edition run length.
The AMG GT Stroller has a dark black frame with chromatic gunmetal accents. The roof of the stroller has a red and black AMG pattern to honor the vehicle it is inspired by. Additionally, the handles of the stroller are wrapped in a premium black leather that is reminiscent of the steering wheel of the AMG GT Coupe. This means parents can feel like they are driving their favorite car, even when they are pushing their newborn around town.
The Mercedes AMG GT Stroller will be available online with only 299 units being made. The price has yet to be confirmed, though it will likely be more expensive than the $1,200 USD AMG Stroller.
Luxury Vehicle Infant Strollers
Mercedes AMG Launched the AMG GT Stroller with Hartan
Trend Themes
1. Luxury Baby Products - New opportunities for collaboration between high-end car manufacturers and infant gear companies to offer the utmost comfort, style, and safety for infants.
2. Nostalgic-inspired Design - The demand for nostalgia in a modern context for both parents and children to involve history, comfort, and a sense of whimsy in essential baby products.
3. Limited Edition Baby Strollers - The creation of exclusive baby strollers by luxury car companies as a new approach to limited-run products, marketing, and creative licensing opportunities.
Industry Implications
1. Automobile - Collaboration opportunities with baby gear and stroller companies to expand markets and offer an enhanced experience for customers.
2. Baby Gear and Stroller - Innovation opportunities that incorporate luxury design with modern functionality, safety standards, and new markets via exclusive and limited-edition product opportunities.
3. Luxury Retail - New opportunities to tap into the baby product market by collaborating with high-end car manufacturers and creating custom lines of baby products as a marketing tool for both companies.