High inflation is making consumers pinch their pennies more than ever and Bob Evans is trying to help with the launch of its American Values platform.
This summer, Bob Evans is launching an American Values platform, which is designed to give consumers more ways to put food on the table during costly, high inflation times. The platform includes the brand's signature Dinner Bell Plates, which consists of homestyle dinners offered at a wallet-friendly price of just $7.99. There are seven of these Dinner Bell Plates and they range from classics like Turkey & Dressing to some of the brand's most popular dishes like its Hand-Breaded Fried Chicken. All of the meals are made with farm-fresh ingredients and come with two side dishes so there's plenty of food for growing families.
Inflation-Proof Dinner Menus
Bob Evans is Introducing Its New American Values Platform
Trend Themes
1. Inflation-proof Menus - Restaurants providing low-cost options for meals to counter high inflation
2. Value Platforms - Brands launching platforms to offer customers affordable and quality products
3. Farm-fresh Eating - Consumers seeking out fresh and locally sourced ingredients to prepare meals at home
Industry Implications
1. Food and Beverage - Opportunity for restaurants and grocery stores to offer affordable meal options during tough economic times
2. Retail - Opportunity for retailers to partner with and promote local farmers for fresh and affordable ingredients
3. Hospitality - Opportunity for hotels and resorts to offer affordable meal plans that include locally sourced and fresh ingredients