D.G. Yuengling & Son, Inc., which holds the honor of being America's oldest brewery due to it being operated since 1829, is displaying its patriotism and social consciousness with the introduction of limited-edition cans of American lager that are part of a campaign to support military veterans.
Released as part of a collaboration with Team Red, White & Blue, a military veteran non-profit organization that is also known as Team RWB, this American lager is part of the brewery's year-round Stars & Stripes program.
These limited-edition cans of American lager will be sheathed in a special desert camouflage print and a logo of Team RWB, which has spent well over a decade giving military veterans the means and opportunities that they need in order to enhance their health and wellness.
Veteran-Supporting American Lagers
This Lager Helps Veterans Enhance Their Health & Wellness
Trend Themes
1. Veteran-supporting Limited-edition Cans - Limited-edition cans that support military veterans are a potential disruptive innovation opportunity for other brands to also collaborate with non-profit organizations and social initiatives.
2. Socially Conscious Brewery Programs - Breweries that have social initiatives, such as Yuengling's year-round Stars & Stripes program, are a potential disruptive innovation opportunity for other beverage companies to align their brands with social causes.
3. Military Veteran-centric Non-profits - Non-profit organizations like Team Red, White & Blue are a potential disruptive innovation opportunity for other companies to collaborate with charitable organizations that cater to military veterans.
Industry Implications
1. Beverage Industry - Companies in the beverage industry, particularly those that align with social initiatives, can form partnerships with non-profit organizations to make a positive social impact while enhancing their brand image and sales.
2. Non-profit Organizations - Non-profit organizations catering to social causes, such as military veteran organizations like Team RWB, present opportunities for companies to partner with these organizations for collaborative social initiatives.
3. Social Impact Branding - Aligning a brand with a social cause, such as Yuengling's year-round Stars & Stripes program, can make a positive impact on society while enhancing a company's brand image and increasing sales.