London-based streetwear imprint PICANTE presents its latest capsule designed for the Spring/Summer 2023 season with the new Alumni collection. It is inspired by collegiate themes and it stars Danny Lomas and Professor Green in the new campaign.
They are seen wearing the most favorable items in the capsule and the design is influenced by retro themes that bring forth a nostalgic element. The iconic Arch hoodie is seen in the colorway options of Navy, Grey Marl, and a faded Red -- all of these are detailed with cracked branding to give them a vintage look. Other items in the capsule include knitwear with bottoms to match and raglan sweaters with reversible designs -- the entire capsule is set to drop online on May 26th.
Collegiate-Themed Summer Streetwear
PICANTE Presents its Alumni Collection for SS23
Trend Themes
1. Collegiate-themed Streetwear - The popularity of collegiate themes in streetwear offers an opportunity for disruptive innovation in the fashion industry to create unique designs that appeal to a wider audience.
2. Retro-inspired Design - The influence of retro themes in fashion offers an opportunity for disruptive innovation in the textile industry to create new, sustainable materials that mimic vintage fabrics.
3. Reversible Designs - The trend of reversible designs in streetwear offers an opportunity for disruptive innovation in the clothing industry to create versatile and sustainable products that reduce waste.
Industry Implications
1. Fashion - The collegiate-themed streetwear trend offers an opportunity for disruptive innovation in the fashion industry to create new designs and sustainable fabrics.
2. Textile - The popularity of retro-inspired fashion offers an opportunity for disruptive innovation in the textile industry to create new sustainable materials inspired by vintage fabrics.
3. Clothing - The trend of reversible designs in streetwear offers an opportunity for disruptive innovation in the clothing industry to create versatile and sustainable products and reduce waste.