Platinum-haired model Lucas D stars in the two-faced ALTEWAISAOME fall/winter 2012 ad campaign. Lucas' face is showcased in dynamic cut-out images resembling those seen on a split screen.
The Swedish label enlists Jakob Hysén Hedberg as its artistic director, channeling his multiple creative personalities in its visual concept for this campaign. Lucas expresses a wide range of personalities and faces, interlocked in a double image.
The model is captured by photographer Alexander Dahl, who lenses him against a brightly hued crimson backdrop that pops in both colored and monochromatic images. Outfitted by Natalia Altewai, Lucas sports subtle patterns, tweed textiles as well as color-blocked accent pieces.
The ALTEWAISAOME fall/winter 2012 ad campaign captures the label's utilitarian menswear looks, displaying them through dynamically multiplied portraits.
Chic Split-Screen Catalogs
The ALTEWAISAOME Fall/Winter 2012 Campaign is Two-Faced
Trend Themes
1. Dynamic Split-screen Advertising - Innovative advertising campaigns can add a new twist to the traditional single image advertisement by utilizing dynamic split-screen images.
2. Multi-personality Marketing - Marketing campaigns that showcase various personality and image facets of a product, service or brand can provide a fresh and engaging perspective.
3. Color-blocked Fashion - Apparel and fashion industries can utilize color-blocking techniques to create bold and eye-catching garments that stand out in the market.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to create more dynamic and engaging advertising campaigns in order to capture audience attention.
2. Fashion - The fashion industry can utilize techniques like color-blocking to create more visually striking and unique garments that consumers will want to buy.
3. Marketing - Marketing professionals can explore using campaigns that showcase multiple personalities or sides of a brand or product to create a more nuanced message and appeal to a wider audience.