The ever increasing gas prices have crossed the line from ridiculous to unbearable. Well known for their socially aware and witty t-shirts, fashion brand Alphanumeric depicts this sad situation on their new design, Gassed.
Gassed shows a gas pump with a noose coming out of it, instead of petrol. Sad but true.
The tee comes in black or white with sizes from Large to XXL. It sells for $26.
After the first two images, the gallery shows designs from their new Fall 2008 collection.
Check out a recent similar concept for a Toyota Prius campaign, and some more fashion from Alphanumeric's Summer 2008 line:
Fashion Statement Against Oil Prices
Alphanumeric Gassed Tee
Trend Themes
1. Socially Conscious Fashion - Fashion brands can leverage socially aware designs to make a statement against pressing issues like oil prices.
2. Witty T-shirt Designs - The popularity of witty t-shirts allows fashion brands to address serious topics in a lighthearted and engaging way.
3. Sustainable Fashion Campaigns - Promoting sustainability through fashion can be an effective way to raise awareness and inspire change in consumer behavior.
Industry Implications
1. Fashion - Fashion brands have the opportunity to incorporate socially conscious designs into their collections, capturing the attention of consumers who value activism and sustainability.
2. Printed Apparel - The demand for witty and socially aware t-shirt designs presents an opportunity for the printed apparel industry to provide unique and impactful products.
3. Environmental Activism - Fashion can serve as a platform for promoting and supporting environmental causes, offering opportunities for collaboration between the fashion and activism industries.