In honor of Pride Month, PepsiCo’s sparkling water brand Bubly has just launched a colorful new 'All for Love' Pride Pack. With six different fruit flavors to choose from, there's a seltzer for every occasion.
Bubly's All for Love Pride Pack consists of 18 cans of seltzer in a rainbow of six different fruit flavors. This means consumers get three cans each of Cherry, Orange, Mango, Blackberry, Lime, and Unflavored Bubly. With all the different colors, the new lineup is intended to celebrate the LGBTQ community.
Beyond the colorful seltzer lineup, Bubly is also a proud supporter of Stonewall Community Foundation, which is an organization that raises funds to support the LGBTQ community through scholarships, leadership programs, and more. Bubly will also be participating in the NYC’s Pride parade on June 30th.
Pride Month Seltzer Collections
Bubly's 'All for Love' Pride Pack Features a Rainbow of Seltzer
Trend Themes
1. Pride Month Packs - Creating special edition product packaging and flavors for Pride Month celebrations can help brands connect with the LGBTQ community.
2. Charitable Partnerships - Collaborating with LGBTQ organizations and supporting their initiatives can enhance brand reputation and contribute to social causes.
3. Event Participation - Participating in Pride parades and community events can allow brands to engage with consumers and show support for the LGBTQ community.
Industry Implications
1. Beverage - Beverage brands can seize the opportunity to launch special edition products and flavors for Pride Month, attracting a diverse range of consumers.
2. Non-profit - Non-profit organizations focused on LGBTQ issues can forge partnerships with beverage brands to raise awareness and funds for their causes.
3. Event Planning - Event planning companies can collaborate with beverage brands to organize and manage Pride-related events and activations.