Alicia's Spice Co recently enlisted the help of ROOK/NYC to upgrade its brand identity and packaging design. The woman-owned spice company offers all-natural, vegan spices that were designed with strict dietary needs in mind. The elevated design celebrates the art of cooking and boasts bright, vibrant imagery.
"Our goal was to inject creativity into what is an otherwise very functional shelf set. Spices and seasonings are fun and bring out a creative element in cooking, and the packaging is supposed to evoke the joyful feeling of cooking together with family and friends. We hope to excite the consumer with the new packaging, and encourage them to pick it up off the shelf," said Mark Christou, Founder & Creative Partner, ROOK/NYC
Cooking-Inspired Spice Packaging
Alicia's Spice Co to Debut New Brand Identity in January 2022
Trend Themes
1. Creative Spice Packaging - Creative and visually appealing packaging designs for spices creates an opportunity to grab customer's attention and increase sales.
2. Elevated Design for Food Packaging - A focus on design innovation for food packaging creates opportunities for companies to differentiate themselves in the market and attract consumer attention.
3. Packaging as an Expression of Brand Identity - Creating packaging that reflects the brand's identity helps to establish a deeper connection with customers and creates an opportunity for brand loyalty.
Industry Implications
1. Food Manufacturing - Food manufacturers can take inspiration from Alicia's Spice Co and focus on innovation in product packaging.
2. Consumer Goods - Consumer goods companies can utilize creative packaging designs to differentiate themselves in the competitive market space.
3. Brand Design and Marketing - Design and marketing firms can focus on upgrading brand identities and packaging designs for food and beverage companies.