It may be winter, but the ad for the Alexandra Grecco Fall 2010 collection is incredibly fun to look at.
While most fashion lines do spreads or fancy commercials, the Alexandra Grecco Fall 2010 collection takes a more playful approach. Throughout the video we watch the female lead dance to a song by The Generationals, as she unveils new clothing throughout the song. It's so wonderfully fun that it makes me think of a Feist video. Check it out and see for yourself!
Spontaneous Dance Lookbooks
The Alexandra Greco Fall 2010 Collection Puts the Fun in Ads
Trend Themes
1. Spontaneous Dance Lookbooks - A trend of fashion brands using spontaneous dance in their lookbooks could create a more engaging and immersive experience for consumers.
2. Playful Advertising - The trend of fashion brands using playful approaches in their advertisements opens up opportunities to create memorable and shareable content.
3. Dynamic Fashion Videos - Creating dynamic fashion videos with music and movement can entice viewers and generate excitement for a clothing collection.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of spontaneous dance lookbooks to differentiate themselves and connect with younger, more experiential consumers.
2. Advertising - Advertising agencies can integrate the trend of playful advertising in their strategies to capture the attention of jaded consumers in a saturated market.
3. Entertainment - The trend of dynamic fashion videos presents opportunities for entertainment companies to collaborate with fashion brands and create engaging content for their audience.