For the Alexander McQueen Winter ad campaign, the designer played up his latest runway showing for Spring 2010, which showcased the models as futuristic half-sea-creature, half-human hybrids.
The artistically blurred images of the models and their digitally printed reptilian skinned garments for the Alexander McQueen Winter ad campaign photographed by Bex Fleetwood is a high fashion advertisement that will undoubtedly be gracing the hallowed pages of Vogue.
Implications - Blurred imagery continues to gain popularity in the fashion world as an alternative to show-all fashion displays. The alluring nature of blurred and faded fashion editorials can be interpreted as a business's attempt to mystify consumers by showing without actually telling.
Blurred Fashion Ads
The Alexander McQueen Winter Ad Campaign Plays Off His Runway Show
Trend Themes
1. Blurred Imagery in Fashion Ads - The use of blurred imagery in fashion ads presents an opportunity for brands to create alluring and mysterious campaigns.
2. Digitally Printed Fashion - The use of digitally printed garments opens up possibilities for unique and eye-catching designs in the fashion industry.
3. Hybrid Fashion Concepts - The combination of different elements, such as humans and sea creatures, in fashion showcases disruptive innovation potential for designers.
Industry Implications
1. Fashion Advertising - The fashion advertising industry can embrace blurred imagery as a way to create captivating and enigmatic campaigns.
2. Digital Printing Technology - The digital printing industry can cater to the increasing demand for custom and digitally printed fashion garments.
3. Fashion Design - Fashion designers can explore hybrid concepts and push the boundaries of traditional fashion to create unique and memorable collections.