Luxe fashion house Alexander McQueen breaches into the realm of home décor with its first-ever collection of candles. The series is made up of three new scents: Ghost Flower, Pagan Rose, and Savage Bloom. In terms of the inspiration behind the capsule, the brand explains that it is influenced by the "juxtaposition between light and darkness, innovation and tradition, and strength and fragility."
Additionally, each candle has a dark tonal look and takes on the shape of an egg with the help of various perfumers. The scents are each differentiated by the lid color of either silver, dark, or gold. Ghost Flower has a fresh floral scent with an earthy base, Pagan Rose has a wild rose and peat scent, and Savage Bloom smells like tuberose and oud.
Regal Inaugural Candle Collections
Alexander McQueen Launches its Inaugural Candle Capsule
Trend Themes
1. Luxury Home Decor - The introduction of Alexander McQueen's candle collection demonstrates a trend towards luxury fashion brands expanding into the home decor market.
2. Fragrance Customization - The unique scent profiles of each candle in the collection highlight a trend towards personalized and customizable fragrances in the home.
3. Juxtaposition Exploration - The inspiration behind the candle collection showcases a trend towards exploring the contrasts between light and darkness, innovation and tradition in design.
Industry Implications
1. Fashion and Home Decor - The collaboration of fashion brands and home decor industries presents an opportunity for innovative partnerships and product expansion.
2. Perfumery - The use of different perfumers to create distinct scents for each candle signifies an opportunity for perfumery businesses to collaborate with home decor brands.
3. Luxury Retail - The expansion of luxury brands into the home decor market opens up new opportunities for retailers to offer exclusive and high-end products to their customers.