Photographer Alexander Binder creates macabre images that may seem simple at first glance, but with symbolism, iconography and references to paganism and the occult, Binder's work actually carries a heavy load. "The symbols help me to convey my perception of reality and they also help me to enhance the atmosphere of a photo," says Alexander Binder.
Unsurprisingly, Binder's influences include black metal an horror films.
Implications - When trying to convey a specific message, it can often be beneficial to incorporate simple designs that get straight to the point. Product packaging and branding that holds a deeply specific message should consider keeping imagery simple and concise so that consumer attention may be drawn to one element of focus -- such as the cross in this photography.
Macabre Photography
Alexander Binder Uses Symbolism & Occult Theories to Convey Meaning
Trend Themes
1. Symbolic Marketing - Using simple yet powerful symbolism in product packaging and branding to convey a specific message and draw consumer attention to a singular aspect.
2. Occult Imagery - Using dark and macabre iconography and references to the occult to enhance the atmosphere of a photo or design.
3. Pagansim-inspired Design - Drawing inspiration from pagan symbolism and iconography to create unique and powerful designs.
Industry Implications
1. Graphic Design - Utilizing symbolic and occult imagery in branding and marketing design to create powerful and attention-grabbing visuals.
2. Fashion and Apparel - Incorporating pagan and occult imagery into clothing design to convey a specific message or atmosphere.
3. Artistic Photography - Exploring the use of symbolism and the occult in photography to convey deeper meanings and create a unique aesthetic.