AleBrowar does not shy away from developing unique characters to promote its brand. The company worked with the design agency Ostecx Creative to come up with the concept, and the result is a group of original personas branded onto each bottle.
Some of the characters on the AleBrowar bottles include Saint No More, Amber Boy and Naked Mummy to name a few. At first one thinks that the main motif is superheroes when looking at the Amber Boy, but upon moving through the collection it's clear that the unifying theme is crazy personas that are sure to gain attention.
Regardless of the taste of the brew, I would buy this for the quirky characters alone who keep you company with every sip.
Original Character Branding
AleBrowar Packaging Uses Quirky Individuals to Grab Consumer Attention
Trend Themes
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Industry Implications
1. Craft-beer - Craft beer companies looking to differentiate themselves through unique branding strategies.
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