The 'Meerbier' collection of beers and their accompanying alcohol carrier was designed to ensure they are appealing and strong.
It was Alessia Sistori who designed the collection and her goal was to ensure eco-friendly production that still resulted in a highly functional alcohol carrier. The carrier was put together via folding and structural techniques and does not use any glue – minimizing the production costs and making it easier to recycle. It has linked features that distribute the weight of the bottles evenly and has a wavy shape that prevents breakage. The beer itself was titled Meerbier for the word's resemblance to the term 'beer of the sea' in German, as well as the fact that it sounds like "more beer" in English.
This alcohol carrier's eco-friendly and structured design allows it to set an example for other beer brands.
Eco-Friendly Beer Carriers
This Alcohol Carrier Was Designed with Physics in Mind
Trend Themes
1. Eco-friendly Packaging - The beer industry can explore disruptive innovation opportunities by developing eco-friendly packaging solutions that minimize production costs and are easier to recycle.
2. Functional Design - Designing alcohol carriers with linked features that distribute weight evenly and prevent breakage presents disruptive innovation opportunities for the beverage packaging industry.
3. Sustainable Production - Adopting folding and structural techniques in production to eliminate the use of glue and prioritize eco-friendly practices can lead to disruptive innovation in the beer industry.
Industry Implications
1. Beer Industry - The beer industry can embrace the trend of eco-friendly packaging and functional design to differentiate their brands and appeal to environmentally conscious consumers.
2. Beverage Packaging Industry - The beverage packaging industry has an opportunity to disrupt the market by developing sustainable production methods and innovative designs for alcohol carriers.
3. Sustainable Packaging Industry - The sustainable packaging industry can collaborate with beer brands to provide innovative and eco-friendly solutions for alcohol carriers that are strong, appealing, and easy to recycle.