The Alana Zimmer Harper's Bazaar Australia March 2011 editorial does not shy away from bright colors. Stylist Tina Chai mixes and matches the palette in a bold way, playing to this season's popular colorblocked fashions. Makeup artist Maud Laceppe continues on the vibrant streak, with mint-green nails and striking red lips.
Shot by photographer Benny Horn, the Alana Zimmer Harper's Bazaar Australia March 2011 editorial gives casual style a vibrant update.
Implications - Sometimes editorials can be a little outlandish and feature outfits that are not plausible for everyday wear. When businesses feature items that can be worn by everyone on a daily basis, they are showing items that are more likely to get picked up by shoppers.
Casual-Chic Couture
The Vibrant Alana Zimmer Harper's Bazaar Australia March 2011 Editorial
Trend Themes
1. Colorblocked Fashions - Opportunity for businesses to create and market bold, colorblocked clothing items.
2. Vibrant Casual Style - Opportunity for businesses to offer vibrant and fashionable everyday wear.
3. Mix-and-match Palette - Opportunity for businesses to create customizable clothing and accessory options for consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Developing clothing lines that feature colorblocked designs.
2. Retail - Disruptive innovation opportunity: Curating and showcasing vibrant casual wear collections in-store and online.
3. Cosmetics - Disruptive innovation opportunity: Launching makeup products and nail polishes in bold and vibrant color palettes.