Al Roker, the weatherman for the "Today Show," has plans to launch a collection of apparel with coat maker Weatherproof. The line is tentatively called ‘Weatherman, The Al Roker Collection.’
At first, the weatherman-turned-fashion-designer title may sound scary, but Al Roker is not the first media personality to churn out a design line. Fox Minneapolis anchor Robyne Robinson has created a line of jewelry called Rox Minneapolis, which will be featured in the Spring 2010 collection by Project Runway Season 6 contestant Ra'mon-Lawrence Coleman during New York Fashion Week.
At any rate, Roker is a nationally-known weatherman, so it should follow that The Al Roker Collection—full of weather-related apparel including rain jackets, coats, footwear, and cold-weather accessories—will be taken seriously in the fashion world. Right?
Anchorman Fashion
Al Roker of 'Today Show' Designs "Weatherman" Collection
Trend Themes
-
Media Personalities as Designers — The trend of media personalities launching their own design lines presents disruptive innovation opportunities in the fashion industry by leveraging their existing fame and following.
-
Weather-related Apparel — The trend of weather-related apparel offers disruptive innovation opportunities in the fashion industry by combining functionality with fashion, catering to the needs of consumers in varying climates.
-
Collaborations Between Media Personalities and Fashion Designers — The trend of collaborations between media personalities and fashion designers presents disruptive innovation opportunities in the fashion industry by merging different creative perspectives and expanding target markets.
Industry Implications
-
Fashion — The fashion industry can explore disruptive innovation opportunities in leveraging media personalities' influence to create unique and marketable product lines.
-
Broadcasting — The broadcasting industry can explore disruptive innovation opportunities by partnering with fashion brands to showcase and promote the design lines of media personalities.
-
Jewelry — The jewelry industry can explore disruptive innovation opportunities by collaborating with media personalities to create unique jewelry lines that resonate with their fanbase.