Al Bronzo is the name of a new range of pasta from Barilla that takes inspiration from the traditional bronze die method for "an even more intense roughness and taste." The new pasta products are easy to distinguish from Barilla's traditional pasta in blue boxes, since they stand out in bright red packaging instead.
Bronze-cut pasta, extruded through bronze dies, has a golden color and a more porous texture, which makes it naturally better at sticking to pasta sauce. Thanks to its rough surface, the pasta easily becomes saturated with aroma and flavor and it promises to uplevel the look and taste of home-cooked pasta meals.
In celebration of its 145th anniversary, Barilla is refreshing its brand with not only a new product launch but also a new visual identity and more sustainable packaging that removes the plastic windows from pasta products.
Traditional Artisanal Italian Pastas
Al Bronzo is a Range That Draws from the Bronze Die Method
Trend Themes
1. Bronze Die Method - There is an opportunity for pasta manufacturers to explore opportunities to innovate around bronze-cut pasta to meet consumers' demand for natural, authentic, and high-quality pasta.
2. Sustainable Packaging - There is an opportunity for packaging companies to develop eco-friendly packaging alternatives for food products, especially pasta, to meet the growing demand for sustainable packaging by consumers.
3. Artisanal Pasta - There is an opportunity for small, local pasta makers to capitalize on the growing demand for traditional, high-quality, and authentic pasta products.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore opportunities to innovate around traditional pasta-making methods using high-quality ingredients to meet the demand for authentic, high-quality pasta products.
2. Packaging - Packaging companies can explore opportunities to develop eco-friendly and sustainable packaging alternatives for food products, such as pasta, to meet the growing demand for sustainable packaging by consumers.
3. Artisanal Food Production - Small, local food producers can capitalize on the trend of artisanal, authentic, and traditional food products by offering unique and high-quality pasta products made using traditional pasta-making methods and high-quality ingredients.