The Akris Resort 2015 collection resembles the shape and form of traditional postal mail. Model Marine Deleeuw showcased the accessories in the brand's current lookbook, displaying the pieces with the help of photographer Lachlan Bailey.
Although the square and rectangular-shaped purses are quite subdued in tone and structure, Bailey added highly dramatic elements with faux travel scenes presented in picture form behind Deleeuw. This feature allows users to imagine the products in varying settings, adding notes of versatility to the series.
Small clasps featured on the nude-hued bags are reminiscent of the way letters are sealed and delivered. The simplicity of this form will be appreciated by those who are drawn towards classic design that will remain relevant far into the future.
Envelope-shaped Accessories
The Akris Resort 2015 Collection Resembles Letterhead Styles
Trend Themes
1. Envelope-shaped Accessories - Trend towards accessories resembling traditional postal mail presents opportunity for companies to innovate in design, material, and functionality, such as using eco-friendly materials or incorporating smart technology.
2. Versatility Imagery - Use of faux travel scenes in marketing imagery presents an opportunity for companies to showcase their products in a variety of settings, promoting versatility and adaptability.
3. Classic Design - Emphasis on simplicity and timelessness in design presents an opportunity for companies to explore minimalist, sustainable, and heritage-focused approaches.
Industry Implications
1. Fashion and Apparel - Companies in the fashion industry can capitalize on the envelope-shaped accessory trend, exploring innovative ways to incorporate functionality into classic designs, while promoting sustainability and versatility.
2. Photography and Advertising - As more brands adopt the trend of using faux travel scenes in marketing imagery, companies specializing in photography and advertising can offer unique, customizable, and engaging services to their clients.
3. E-commerce and Retail - The popularity of classic and versatile designs presents an opportunity for e-commerce and retail companies to offer eco-friendly, customizable, and innovative accessories that cater to consumers' changing needs and preferences.