By joining with fellow Los Angeles label PLEASURES to release another collaborative project, AKILA LA is expanding its portfolio. The new collection focuses on the ‘Reflex’ sunglasses, which have been reimagined in two colorways for this release. The full-wrap-around frames are made of a bio-acetate material and have a wide-eyed design that resembles a bug. The first colorway has black edges and lenses filled with an orange-to-purple gradient, while the second boasts see-through frames and smokey tinting on the lenses.
A co-branded element is placed on the interior of the right temple, and "PLEASURES" text is printed on the sides. The new AKILA LA and PLEASURES collection is available on the AKILA website for $130 USD.
Bug-Eyed Co-Branded Glasses
PLEASURES and AKILA Release the Reflex Sunglasses in Black and Clear
Trend Themes
1. Co-branded Eyewear - The trend of co-branded eyewear, like the AKILA LA and PLEASURES collaboration, presents disruptive innovation opportunities for brands to expand their portfolios and offer unique designs.
2. Bio-acetate Frames - The use of bio-acetate material in the Reflex sunglasses highlights a trend towards sustainable and eco-friendly eyewear, creating an opportunity for brands to innovate in this area and appeal to environmentally-conscious consumers.
3. Bug-eyed Sunglasses - The unique full-wrap-around frames with a wide-eyed design seen in the Reflex sunglasses present a trend towards bold and unconventional eyewear, creating an opportunity for brands to push the boundaries and offer distinctive designs.
Industry Implications
1. Eyewear - The eyewear industry has an opportunity to innovate with co-branded collaborations, sustainable materials, and unconventional designs as seen in the AKILA LA and PLEASURES Reflex sunglasses.
2. Fashion - The fashion industry can leverage the trend of co-branded eyewear and bold designs to expand their offerings and appeal to fashion-forward consumers.
3. Sustainability - The use of eco-friendly materials like bio-acetate in eyewear presents an opportunity for the sustainability industry to promote and advance eco-conscious fashion and accessories.