In an attempt to sell his almost destroyed 17-year-old Nissan Maxima that was produced in 1996, professional filmmaker Luke Aker created an excessively luxurious commercial for the weathered car called ‘Luxury Defined.' The hilarious car ad is made in brilliantly extravagant cinematography that is expertly cut and edited. It even has a British narrator against a Vivaldi Four Seasons soundtrack to enhance its luxuriousness.
The video begins in black and white, showing the progressive nature of technological advancement. The clip’s introduction, "[T]he most iconic monuments always seem to be those who stand the test of time, the structures that weathered the years; those who stood through wars and depression; and today, still stand impressive", cleverly relates the 1996 Maxima Nissan to an iconic monument that has stood the test of time.
Ironic Vintage Auto Ads
Aker Created an Extravagant Car Ad to Sell His 1996 Maxima Nissan
Trend Themes
1. Humorous Car Ads - The trend of creating humorous and extravagant car ads for the purpose of selling used cars has emerged.
2. Vintage Marketing Techniques - The trend of mimicking vintage marketing techniques in contemporary advertisements has emerged.
3. Experiential Marketing - The trend of using experiential marketing to create captivating and memorable advertisements has emerged.
Industry Implications
1. Automotive Industry - There is a potential for the automotive industry to capitalize on the trend of creating humorous and extravagant car ads for the purpose of selling used cars.
2. Marketing and Advertising Industry - The marketing and advertising industry have a potential to capitalize on the trend of mimicking vintage marketing techniques in contemporary advertisements.
3. Film and Video Production Industry - The film and video production industry has an opportunity to innovate with experiential marketing strategies to create captivating and memorable advertisements.