The launch of Airbnb's Adventures is taking place, where users can access tours and trips anywhere from three days to a week in length. Airbnb is working with local experts as well as tourism companies, and a third-party that will verify necessary credentials for certain activities.
One example of the program is a wildlife expedition that takes place in Kenya and lasts three days. In the excursion, customers are expected to encounter lions and learn to make 'bush tea.'
Airbnb's Adventures is another example of the company continuing to focus on providing services that complement the accommodation app, an example being when the company previously launched Airbnb Experiences. It has also been noted that the company is looking at streaming media as another additional service it can offer.
Accommodation App Activity Programs
Airbnb Adventures Offers Unique Excursions
Trend Themes
1. Adventure Tourism - The launch of Airbnb's Adventures highlights the trend of travelers seeking unique and immersive experiences during their trips.
2. Authentic Local Experiences - Airbnb's collaboration with local experts and tourism companies reflects the trend of travelers desiring authentic and culturally immersive activities.
3. Expansion of Service Offerings - Airbnb's exploration of streaming media as a potential future service opportunity demonstrates the trend of companies diversifying their offerings to enhance the customer experience.
Industry Implications
1. Hospitality - The launch of Airbnb's Adventures presents a disruptive innovation opportunity for hotels and other accommodation providers to incorporate curated adventure experiences into their offerings.
2. Tourism - The rise of Airbnb's Adventures signifies a disruptive innovation opportunity for tour operators and tourism companies to partner with online platforms to showcase and sell unique excursion packages to travelers.
3. Streaming Media - Airbnb exploring streaming media as an additional service opens up disruptive innovation opportunities for the entertainment industry, allowing them to offer exclusive content and experiences to travelers.