Unlike standard interior paints that enhance the visual appeal of spaces but introduce harmful volatile organic compounds, Gush’s air-purifying paints passively remove VOCs from the air. A proprietary catalyst is responsible for breaking down pollutants into water and carbon dioxide. And as the brand states, "99% of pollutants are removed in just 21 hours."
Gush recently refreshed its brand with the aid of Pentagram and its new identity integrates molecule motifs to underscore how seemingly small changes can make a positive impact on a large scale.
Gush’s easy-pour pouches are cradled in intelligently shaped secondary fiber packaging that doubles as a paint tray, complete with a slot to rest the handle of a roller for a mess-free experience.
Air-Purifying Interior Paints
Gush’s VOC-Free Paint Passively Rids the Air of Harmful Compounds
Trend Themes
1. Air-purifying Paints - Revolutionizing interior design with paints that passively remove harmful compounds from the air using a proprietary catalyst.
2. Molecule Motifs Integration - Incorporating molecule motifs into branding to highlight the positive impact of small changes on a larger scale.
3. Easy-pour Packaging Innovation - Introducing intelligently shaped packaging that doubles as a paint tray, enhancing the user experience with mess-free design.
Industry Implications
1. Interior Design - Embracing air-purifying paints to create healthier indoor spaces while making a sustainable choice for eco-conscious clients.
2. Branding and Marketing - Exploring the use of molecule motifs in branding to communicate environmental responsibility and the power of small changes.
3. Packaging Design - Innovating paint packaging to provide added functionality with easy-pour pouches and trays, improving user convenience and reducing waste.