Nike introduces a new collection of footwear that is inspired by Japanese soft vinyl toys, which come in the form of the Air Max 1 '87 and the Terminator Low PRM silhouette. The shoes take on otherworldly shapes including creatures with two heads and other nonhumans.
The shoes appear to be constructed from soft suede materials complete with gradient visuals by the semi-transparent paneling throughout the upper. In terms of branding, it has a gleaming silver Swoosh emblem on the side and rests on top of an icy sole unit foundation. All of these are detailed with bright tones of red, orange, and cream. The Terminator Low has touches of leather in a similar design language with bright green tones.
Vinyl Toy-Inspired Glowing Sneakers
Nike Presents a Glowing Air Max 1 '87 and Terminator Low PRM
Trend Themes
1. Vinyl Toy-inspired Footwear - The Nike collection is inspired by Japanese soft vinyl toys, resulting in footwear with otherworldly shapes and bright color tones.
2. Suede Materials and Gradient Visuals - The shoes feature soft suede construction and semi-transparent paneling for a unique gradient visual effect.
3. Bright Tones and Icy Sole Units - Nike's sneakers are characterized by vibrant shades of red, orange, and cream, paired with icy sole units for a striking contrast.
Industry Implications
1. Footwear Manufacturing - The vinyl toy-inspired footwear opens up possibilities for creative shoe designs that capture consumer attention.
2. Fashion and Streetwear - The collection taps into the trend of streetwear and innovative fashion with its bold colors and unique designs.
3. Toy and Collectibles - The footwear collection bridges the gap between fashion and collectibles, appealing to toy enthusiasts and collectors alike.