Supreme works in collaboration with Nike SB to continue their ongoing partnership and the spotlight hits the Air Darwin sneaker model this time around. It has a low-top build and was originally created in the 90s as a basketball shoe. The retro elements are retained throughout the shoe and it kicks off with crisp canvas materials along the uppers.
The sneakers are then detailed with Supreme badges as a slew of branding followed by traditional Nike branding such as the backward Swoosh logo. The joint sneaker is also defined by its classic woven lace eyelets over the forefoot and the slightly chunky sole unit that it is resting on. At the bottom is the large Swoosh and basketball emblem to round it all out.
Low-Top 90s-Themed Co-Branded Sneakers
Nike SB Joins Supreme on a New Air Darwin Sneaker
Trend Themes
1. 90s-themed Sneakers - Retro-inspired sneakers that pay homage to 90s fashion and culture, featuring classic design elements and branding collaborations.
2. Collaborative Partnerships - Ongoing collaborations between well-known brands to create unique products and tap into each other's customer base.
3. Canvas Material Sneakers - Sneaker designs incorporating canvas materials for a fresh, textured look and enhanced breathability.
Industry Implications
1. Footwear - The footwear industry can explore opportunities to create and market nostalgic 90s-themed sneakers in partnership with popular clothing brands.
2. Fashion - The fashion industry can leverage the popularity of collaborative partnerships to create buzzworthy limited-edition products that resonate with consumers.
3. Sports Apparel - Sports apparel brands can incorporate canvas materials into their sneaker designs for a stylish and comfortable option for athletes and fashion-conscious consumers alike.