While many serious photographers would guffaw at the notion of Instagram art, Ailine Liefeld embraces it.
The Berlin, Germany-based photographer recently took to the streets of New York City, snapping Instagram shots wherever she went. All photography is more or less instant; however, only Instagram allows for almost immediate editing. The on-the-fly nature of this particular strain of photography was well suited to Leifeld's purposes.
Launched in October 2010, Instagram is a free photo sharing application that lets people take photographs, apply filters and share these photographs across various social networks. The photographs are limited to a square shape, thereby giving Instagram pictures a distinct look.
Liefeld wandered the nooks and crannies of the sprawling metropolis, taking square pictures of buildings, people, street-scenes, and, yes, food, that could be immediately uploaded to the cloud.
Urban Instagram Photo Journeys
Ailine Liefeld Documents New York City in this Series
Trend Themes
1. Instant Photography - Developing on-the-go photography apps could revolutionize the way people capture and share important moments in real-time.
2. Social Media-driven Art - Integrating social media with art could provide new ways for photographers to showcase their work and engage with audiences.
3. Minimalist Aesthetic - The popularity of Instagram's signature square shape and filter options has spurred a movement towards more minimalist and stylized photography in the digital age.
Industry Implications
1. Mobile App Development - A new wave of on-the-go photography apps could disrupt the traditional camera industry and offer consumers more convenient and easy-to-use options.
2. Art and Photography - Social media platforms like Instagram have created new opportunities for aspiring artists and photographers to showcase their work, engage with audiences, and monetize their talent.
3. Marketing and Advertising - The prevalence of social media-driven art and minimalist aesthetic could reshape traditional marketing and advertising strategies by prioritizing visual storytelling and authenticity over overt sales tactics.