For the first time, Priya Ahluwalia has added menswear offerings to Ahluwalia’s growing collection of culture-based apparel. Showcased in London, the new collection uses patterns and textures to convey the founder’s African and Indian heritage and creativity. The collection also uses African football uniform motifs, which are contrasted alongside bold tones of green, orange, brown, and royal blue on formal two-piece sets.
The collection employs a variety of shawls, scarves, and coverings that can be draped over the shoulder for an elevated look, while other pieces utilize Ahluwalia branding and ‘A’ motifs. Ahluwalia’s attention to detail and willingness to experiment with a variety of patterns is what differentiates it from other contemporary names in fashion.
Patterned Heritage-Honoring Apparel
Ahluwalia Uses Patterns and Drapery to Pay Homage to Africa
Trend Themes
1. Culture-inspired Apparel - Opportunity for designers to explore various cultures and create fashion pieces that honor their heritage and creativity.
2. Pattern Mixing and Experimentation - Opportunity for designers to mix various patterns and create unique designs that stand out in the fashion industry.
3. Drapery and Textured Clothing - Opportunity for designers to explore new ways to drape and add texture to clothing, creating unique and elevated looks for customers.
Industry Implications
1. Fashion - Fashion designers and brands can innovate by exploring cultural influences, pattern mixing, and experimenting with different textures and drapery techniques to create unique, elevated looks.
2. Textiles and Fabrics - Companies that produce textiles and fabrics can innovate by creating new and unique patterns, as well as experimenting with different textures and materials to offer designers more options for their creative inspirations.
3. Manufacturing / Production - Manufacturing and production companies can innovate by experimenting with new ways to produce and manufacture clothing that incorporates various drapery techniques, patterns, and textures that simplify and streamline the production process.