Minute Maid is gearing up for summer by expanding its Aguas Frescas lineup to include the refreshing new Aguas Frescas Pineapple Horchata.
For those unfamiliar, horchata is a creamy drink made up of white rice soaked in water, while agua fresca is a refreshing fruit drink. Minute Maid's new Aguas Frescas Pineapple Horchata combines the best of these two popular Latin American drinks by combining the creaminess of horchata with the sweetness and tang of pineapple.
In addition to the new Aguas Frescas Pineapple Horchata, Minute Maid offers a number of other Aguas Frescas, including Hibiscus and Strawberry flavors. There's also a Mango flavor included in a 12-oz multipack that's available for purchase in California and Georgia starting March 13, 2023.
Pineapple-Flavored Horchata Drinks
Minute Maid is Selling a New Aguas Frescas Pineapple Horchata
Trend Themes
1. Fusion Flavored Beverages - Opportunities for brands to incorporate unique and diverse flavored beverages to cater to a wider customer base.
2. Regional Flavored Beverages - Opportunities for brands to introduce regionally popular flavors to a wider market to cater to diverse taste preferences.
3. Healthy Beverage Alternatives - Opportunities for brands to offer innovative and healthy beverage options to cater to the current demand for healthy and functional drinks in the market.
Industry Implications
1. Beverage Industry - The industry can leverage unique and regional flavor combinations to expand their market reach and cater to diverse customer preferences.
2. Food and Beverage Retail Industry - There's an opportunity for retailers to introduce new and innovative beverage options to their shelves in response to the growing demand for unique and healthy drinks in the market.
3. Health and Wellness Industry - The health and wellness industry can explore partnering with beverage brands to offer innovative and functional beverage options to cater to the demand for products with added health benefits.