The AGL Spring/Summer 2013 advertisement campaigns display a snowy, whiteout version of model Stella Tennant. Tennant becomes one with the ivory backdrop as it was captured by photographer Paolo Roversi.
Tennant sported light lace pieces, beige blazers and chalky dresses. AGL's exclusive interest in these Easter-hued tones is well suited to the Spring/Summer 2013 audience that it caters to as women often seek out natural apparel during the months. These pieces are moreover quite timeless as the cuts are simplistic and basic, seen in the sleek loafers, oversize items and ankle length boots. AGL will in this way continue to be relevant to its consumers throughout the years, speaking to its staying power and hold over the industry.
Powdered Fashion Campaigns
The AGL Spring/Summer 2013 Advertisements Are Ivory Only
Trend Themes
1. Powdered Fashion - Opportunity for brands to create campaigns with a snowy whiteout aesthetic and light, natural apparel.
Industry Implications
1. Fashion - Brands can cater to the Spring/Summer audience by offering timeless, simplistic and basic designs.