American actress Dakota Fanning may be dressed in a elegant slinky dress in the AGL Fall/Winter 2014 ad campaign, yet her presence has a nonchalant undertone that perfectly complements the boots she is sporting. Comfy-cool, which is a perfect combination for the cooler seasons, the boots featured in the print ad is clearly inspired by menswear.
Shot by photographer Kacper Kasprzyk in New York, the AGL Fall/Winter 2014 ad campaign is a natural fit between the blonde beauty and the Italian brand. The three founding Giusti sisters state, "Dakota is our muse. She has inspired us to produce this easy-to-wear collection full of personality." Captured sitting casually on a stool, these boots are clearly very laidback.
Nonchalant Celeb Footwear Ads
The AGL Fall/Winter 2014 Campaign Stars Actress Dakota Fanning
Trend Themes
1. Comfy-cool Footwear - The AGL Fall/Winter 2014 ad campaign showcases boots that combine comfort and style, presenting an opportunity for brands to innovate in the footwear industry.
2. Nonchalant Celebrity Endorsements - The presence of Dakota Fanning in the AGL campaign reflects a trend of nonchalant celebrity endorsements, presenting an opportunity for brands to collaborate with influential celebrities in a more casual and authentic way.
3. Menswear-inspired Boots - The menswear-inspired boots featured in the AGL ad campaign highlight a trend of gender-neutral fashion, presenting an opportunity for brands to create unisex footwear designs.
Industry Implications
1. Footwear - The AGL Fall/Winter 2014 campaign showcases innovative footwear designs that blend comfort and style, offering disruptive opportunities in the footwear industry.
2. Fashion - The trend of nonchalant celebrity endorsements in fashion campaigns presents an opportunity for brands to disrupt traditional endorsement strategies and connect with consumers in a more relatable manner.
3. Advertising - The AGL Fall/Winter 2014 campaign's nonchalant approach to celebrity endorsements reflects a shift in advertising towards more authentic and casual messaging, presenting opportunities for brands to create disruptive ad campaigns that resonate with consumers.