Los Angeles-based fashion label AFTERLIFE prepares to launch a new graphic collection for the Spring/Summer 2018 season. The new capsule draws a strong inspiration from the faithful spirituality and the early 90s, specifically the pop culture sensibilities and film references. In terms of the seasonal offerings themselves, the range includes hoodies, tees, tote bags, crew neck long sleeves, and a Santa Muerte Skate Deck. All of the pieces are adorned with bold visuals along with AFTERLIFE branding details in a range of typography designs.
One of the standout items is without a doubt the white tee with a Mother Mary graphic imprint -- it boasts similar design cues from the piece that Sinead O'Connor was wearing at the Grammy awards in 1989. The entire collection is now available to shop online at AFTERLIFE.
Pop Culture-Referencing Apparel
AFTERLIFE Drops a New Capsule Inspired by 90s Pop Culture For SS18
Trend Themes
1. Pop Culture-inspired Apparel - Opportunity for brands to create clothing collections that draw inspiration from iconic moments and references in pop culture.
2. 90s Fashion Revival - Reviving and reimagining fashion trends from the 1990s, offering nostalgia and a unique aesthetic for consumers.
3. Bold Visual Branding - Brands can incorporate bold visual designs and typography in their apparel to create a strong and memorable brand identity.
Industry Implications
1. Fashion - Fashion brands can explore the potential of pop culture-inspired clothing lines to attract customers seeking nostalgic and unique fashion choices.
2. Entertainment - Entertainment companies can collaborate with fashion brands to create merchandise that resonates with fans through references to popular culture moments.
3. E-commerce - E-commerce platforms can leverage the demand for 90s fashion revival and pop culture-inspired apparel by featuring and promoting relevant collections to their customers.