NARS Cosmetics recently released the Afterglow range, a capsule of nourishing and statement-making cosmetic formulas. The collection includes the Afterglow Sensual Shine Lipstick in 10 colorways, including some of the brand's best-selling shades, and the Afterglow Blush.
The Afterglow range by NARS Cosmetics is a great example of how beauty brands balance makeup with skin-loving properties—a must-have for individuals in busy urban centers where environmental stressors are everywhere. The Afterglow Sensual Shine Lipstick includes a powerful blend of antioxidants that promise to protect the skin, as well as mango and shea butter that provide eight hours of hydration. The Afterglow Blush, on the other hand, is infused with Sodium Hyaluronate, Vegan Collagen, and antioxidant-rich Vitamin E, all of which nurture healthy-looking skin and offer everyday protection.
Glow-Boosting Cosmetic Ranges
NARS Cosmetics' Afterglow Range Includes a Lipstick and a Blush
Trend Themes
1. Skin-loving Cosmetics - The Afterglow range by NARS Cosmetics and other similar ranges offer innovation opportunities to beauty brands to balance makeup with skin-loving properties.
2. Antioxidant-infused Beauty Products - The antioxidant blend in Afterglow Sensual Shine Lipstick by NARS Cosmetics provides a platform for beauty brands to create products with similar properties.
3. Makes-me-feel-good Makeup - Afterglow Blush by NARS Cosmetics and other ranges that contain ingredients that nurture healthy-looking skin offer opportunities for beauty brands to appeal to customers seeking makeup that makes them feel good.
Industry Implications
1. Beauty and Personal Care - The Afterglow range by NARS Cosmetics and other skin-loving cosmetic ranges provide opportunities within the beauty and personal care industry to innovate by going beyond regular makeup formulas.
2. Natural and Organic Products - The Afterglow range by NARS Cosmetics and other similar ranges that focus on skin-nourishing ingredients provide a platform for innovation within the natural and organic products industry.
3. Health and Wellness Products - Afterglow Blush by NARS Cosmetics and other ranges that cater to customers seeking makeup that nurtures healthy-looking skin provide opportunities for innovation within the health and wellness industry.