Emerging fashion label DAIRIKU introduces the new After School collection that is set to join the brand's Fall/Winter 2022 season. The inspiration behind the capsule is drawn from the re-imagined concept of a collegiate campus and the school themes of the time.
The latest collection is made up of textured jackets, graphic knitwear items, and oversized bottoms. This lookbook is styled in the overarching theme and takes on the form of a film showcased on the brand's Instagram. It is shot and presented by those at Home Kids Pictures, highlighting items such as the cranberry peak lapel suit, the black and white leather bomber jacket, the sleeveless graphic logo vest, and the treated-denim suit for a largely varied look.
Back-To-School-Themed Fall Fashion
DAIKIKU Introduces the After School Collection for FW22
Trend Themes
1. Campus-inspired Fashion - The After School collection by DAIRIKU taps into the trend of college-themed fashion that draws inspirations from collegiate campuses and school themes.
2. Oversized Clothing - DAIRIKU's Fall/Winter 2022 collection features oversized bottoms and jackets, which is a growing trend in the fashion industry.
3. Textured Knitwear - The new After School collection by DAIRIKU also showcases a trend of textured knitwear that gives a unique and eye-catching look to the fashion garments.
Industry Implications
1. Fashion - Emerging fashion brands like DAIRIKU are tapping into the growing trend of campus-inspired clothing and oversized garments to cater to their fashion-conscious customers.
2. Entertainment - Home Kids Pictures, which presented DAIRIKU's lookbook as a film showcased on Instagram, has tapped into this growing trend through unique presentation and digital marketing techniques.
3. Media and Advertising - The rising trend of college-themed fashion has opened up new avenues for media and advertising companies to create ad campaigns and digital content that targets this niche market.