As a POC-owned brand, Afrocenchix "meets the demand for natural afro hair care products." The business was born from a gap in the market that failed to address the specific needs of afro hair in a way that is natural and tailored to sensitive skin.
Consumers can choose from a wide variety of products that contribute to healthy hair and scalp. Afrocenchix offers a few kits, encompassing some of their best-selling and high-performing products. The brand's full set, for example, includes a natural sulfate-free shampoo, a silicone-free conditioner, moisturizing spray, natural hair oil, natural moisturizing cream, and natural scalp oil. Many of these are packed with ingredients like aloe vera, grape seed, avocado oil, shea butter, and more. In addition, Afrocenchix offers the full set with a chic African print bag.
Natural Afro-Specific Hair Products
Afrocenchix Emphasizes Natural and Nourishing Formulas
Trend Themes
1. Natural Hair Care - The trend towards natural and nourishing formulas for afro-specific hair products continues to grow.
2. Poc-owned Brands - Brands owned by people of color meet demands for representation in the hair care industry.
3. Personalized Hair Care - Tailored and specific hair care solutions continue to disrupt the one-size-fits-all approach.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the demand for natural and personalized hair care products.
2. Retail - Retail businesses can benefit from carrying products from POC-owned brands, meeting consumer demand for representation and diversity in product offerings.
3. E-commerce - E-commerce platforms can offer personalized hair care suggestions to meet the needs of consumers with afro-specific hair.