The California-based lifestyle brand, AFRM, recently launched its first denim collection in the Fez Straight Leg Jean style. As its name suggests, the fashion-forward collection features the popular straight-leg style in a variety of colorways. These include Lapis Wash, Vintage Black Wash, Lavender, Snake Print, and Nomad.
Following popular fashion trends, the series includes carpenter-inspired details with a low-slung styling and a relaxed fit. The pieces pair perfectly with the brand's dynamic shirts, creating elegant and sophisticated outfits.
The range is available in sizes 24 - 32 and is priced at $68. Currently, the AFRM denim collection is available through the brand's platform. The series will also be available at Nordstrom and Revolve in the coming weeks.
Fashion-Forward Straight Denim
California Lifestyle Brand AFRM Debuts Its First Denim Collection.
Trend Themes
1. Straight-leg Denim Trend - The popularity of straight-leg denim presents an opportunity for brands to create fashion-forward collections, such as AFRM's carpenter-inspired denim collection.
2. Carpenter-inspired Style Trend - The resurgence of carpenter-inspired style within fashion creates an opportunity for brands to add unique, functional details to their collections.
3. Direct-to-consumer Sales Trend - Direct-to-consumer sales, like those offered by AFRM, enable brands to offer trendy, high-quality products at an affordable price point to a wider range of consumers while maintaining a larger portion of the profits.
Industry Implications
1. Fashion and Apparel Industry - As evidenced by AFRM's first denim collection, the fashion and apparel industry can benefit from creating straight-leg denim collections with unique, carpenter-inspired details that appeal to consumers.
2. Retail Industry - The retail industry can benefit from offering direct-to-consumer sales channels to customers to provide affordable and high-quality fashion products, such as AFRM's denim collection, to a wider range of consumers.
3. E-commerce Industry - The e-commerce industry can benefit from providing platforms for brands, like AFRM, to offer fashion-forward collections through direct-to-consumer sales, thereby expanding their customer base and increasing profits.