Drawing inspiration from a popular Italian treat, Starbucks recently announced the addition of new Affogato-Style Frappuccinos to its menu. Hot on the heels of its new granitas, the espresso-topped drinks give consumers another way to enjoy their favorite Starbucks Frappuccinos.
The new Affogato-Style Frappuccino is a hybrid coffee treat inspired by a traditional Italian treat. In Italy, dinner is usually followed by a scoop of gelato topped with a shot of hot espresso. The Starbucks version of this dessert consists of an extra shot of espresso poured over its existing Frappuccino blended beverages. As the company describes in a press release for the new drink: "the hot espresso mingles with the icy Frappuccino to create creamy pockets of coffee."
For those looking for an extra dose of caffeine, these new espresso-topped Frappuccinos are the perfect choice.
Affogato-Style Coffees
Starbucks Recently Added Affogato-Style Frappuccinos to Its Menu
Trend Themes
1. Affogato-style Frappuccinos - The addition of Affogato-Style Frappuccinos to Starbucks' menu presents an opportunity for other coffee chains to create their own twist on this traditional Italian dessert-inspired drink.
2. Hybrid Coffee Treat - The popularity of the Affogato-Style Frappuccino shows a growing consumer interest in unique and innovative coffee beverages that combine different flavors and textures.
3. Extra Shot of Espresso - The demand for an extra dose of caffeine in coffee drinks indicates a potential market for specialized espresso-focused beverages that cater to caffeine enthusiasts.
Industry Implications
1. Coffee Chains - The rise of Affogato-Style Frappuccinos creates a disruptive innovation opportunity for coffee chains to introduce their own variations of this espresso and gelato-inspired drink to attract customers.
2. Beverage Manufacturers - Beverage manufacturers can capitalize on the trend of hybrid coffee treats like the Affogato-Style Frappuccinos by developing ready-to-drink versions that offer convenience and the same indulgent coffee experience.
3. Café and Dessert Establishments - Cafés and dessert establishments can explore the opportunity to create their own unique spins on Affogato-Style Frappuccinos, attracting customers with innovative flavor combinations or customizable options.