The af94 makeup is a new line of products created by songstress Halsey AKA Ashley Frangipane to provide consumers with a way to play with their look and have fun. The makeup collection showcase a lineup of full-color products for the eyes, lips, cheeks and body as well as custom-designed stickers for the body and face. The collection of products is arriving at Walmart and is priced at the $10 and below price point to maximize accessibility.
Halsey spoke on the new af94 makeup saying, "After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower priced with a wide reach, which is why we are so excited to be launching this new collection with Walmart. I hope wearing this makeup, however that looks for you, inspires you to break beauty rules and color outside of the lines."
Made-to-Play Songstress Makeup
af94 Makeup From Halsey is Arriving Exclusively at Walmart
Trend Themes
1. Self-expressive Makeup - The trend of creating affordable, self-expressive makeup lines for wider accessibility by consumers.
2. Full-color Makeup - The trend of creating makeup products and collections with bold full-color options.
3. Customizable Stickers - The trend of creating customizable stickers for the body and face in makeup collections.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of creating self-expressive, full-color makeup lines with affordable pricing.
2. Retail - The retail industry, particularly stores like Walmart, can capitalize on partnerships with celebrities to offer exclusive product lines to consumers.
3. Marketing - The marketing industry can capitalize on the trend of creating customizable products, like stickers, to allow for greater personalization and self-expression by consumers.