The fact that premium water is a rising trend is something we all know by now. It's evident in the proliferation of water lists at cool hot spots, as well the growing cobranding with fashion houses.
There are liquid gold waters (for instance, Solán de Cabras with Loewe), ancient glacier water (10 Thousand BC) and designer water bottles (Voss, OGO, Finé, Ty Nant).
Now Aesthetic Water has gone even further. They are mixing concepts such as wellness, plastic surgery and ultra premiumness. Its design recalls a medical bottle.
It's a co-project by the renown Buenos Aires-based Van Thienen Plastic Clinic and La Posta del Ãguila. A limited 5,000 bottles will launch in Argentina, the third country in plastic surgery operations, selling only in this clinic.
Surgery lovers will be able to buy this limited edition luxury water that is treated with a nanoparticle technology of silver colloidal ions. This is presumed to help kill certain bacterias, fungi and viruses.
Plastic Surgery H2O
Aesthetic Water
Trend Themes
1. Premium Water - The rising trend of premium water with co-branding opportunities with fashion houses and designer water bottles presents an opportunity for disruption in the bottled water industry.
2. Wellness Beverages - The emergence of Aesthetic Water that combines wellness, plastic surgery and ultra-premiumness presents an opportunity for disruption in the wellness beverage industry.
3. Nanoparticle Technology - Using nanoparticle technology in the treatment of luxury water to kill bacteria, fungi and viruses presents an opportunity for disruption in the water treatment industry.
Industry Implications
1. Bottled Water - The proliferation of premium and designer water brands presents an opportunity for disruptive innovation in the bottled water industry.
2. Plastic Surgery - The co-branding of luxury water with plastic surgery presents an opportunity for disruptive innovation in the plastic surgery industry.
3. Water Treatment - The use of nanoparticle technology in the treatment of luxury water presents an opportunity for disruptive innovation in the water treatment industry.