The Aesop Tokyo has opened and it literally gives me chills. Aesop is a store that sells Australian plant-based skin, hair and body products. The interior of Aesop Tokyo reminds me of a morgue or pharmacy with all the medicine-inspired bottles lined up against the walls.
Cyril Style describes it as "very sterile and cold," with almost nothing in the store but the product itself. Aesop Tokyo boasts a new direction that many stores may take on.
Minimalist Morgue-Like Interiors
The Aesop Tokyo Store Looks Cold and Creepy
Trend Themes
1. Minimalist Interiors - Embracing a minimalist aesthetic in interior design creates a clean and uncluttered atmosphere.
2. Medical-inspired Design - Drawing inspiration from medical environments introduces a unique and clinical element to retail spaces.
3. Pharmacy-like Stores - Creating store atmospheres reminiscent of pharmacies provides a sense of professionalism and trust in the products being sold.
Industry Implications
1. Retail - Retailers can explore minimalist interior design to create visually striking and modern store environments.
2. Beauty and Personal Care - Integrating medical-inspired design elements in beauty and personal care stores can enhance the perceived efficacy and quality of products.
3. Home Goods - Home goods retailers can consider adopting pharmacy-like store layouts to evoke a sense of reliability and expertise in their products.