The Aesop Tokyo has opened and it literally gives me chills. Aesop is a store that sells Australian plant-based skin, hair and body products. The interior of Aesop Tokyo reminds me of a morgue or pharmacy with all the medicine-inspired bottles lined up against the walls.
Cyril Style describes it as "very sterile and cold," with almost nothing in the store but the product itself. Aesop Tokyo boasts a new direction that many stores may take on.
Minimalist Morgue-Like Interiors
The Aesop Tokyo Store Looks Cold and Creepy
Trend Themes
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Minimalist Interiors — Embracing a minimalist aesthetic in interior design creates a clean and uncluttered atmosphere.
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Medical-inspired Design — Drawing inspiration from medical environments introduces a unique and clinical element to retail spaces.
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Pharmacy-like Stores — Creating store atmospheres reminiscent of pharmacies provides a sense of professionalism and trust in the products being sold.
Industry Implications
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Retail — Retailers can explore minimalist interior design to create visually striking and modern store environments.
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Beauty and Personal Care — Integrating medical-inspired design elements in beauty and personal care stores can enhance the perceived efficacy and quality of products.
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Home Goods — Home goods retailers can consider adopting pharmacy-like store layouts to evoke a sense of reliability and expertise in their products.