Advil, a Pfizer-owned over-the-counter pain relief brand, has released 'The Advil Easy Open Arthritis Cap,' an accessible lid design that will be offered on a range of its most popular products, including Advil Ibuprofen Tablets and Advil Liqui-Gels.
The innovative bottle aims to "take the pain out of pain relief" by offering consumers an accessible cap design that was developed specifically for people who struggle with opening bottles, such as those with arthritis or Parkison's disease. The cap provides an extra-comfortable grip and a simple twistable lid designed for easy opening.
Considering Advil is a go-to product for those dealing with arthritis and joint pain in the first place, developing a lid that is geared towards these individuals' needs seemed to be a particularly relevant endeavor for the brand.
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
Trend Themes
1. Accessible Pain Relief - Designing products that cater specifically to people with disabilities can create a more inclusive market.
2. Innovative Packaging Design - Product design can be an opportunity for brands to differentiate themselves and provide added value to consumers.
3. Targeted Consumer Solutions - Identifying and addressing the specific needs of a consumer group can result in a stronger brand-consumer relationship.
Industry Implications
1. Pharmaceuticals - The pharmaceutical industry can develop more targeted and inclusive packaging designs for their products.
2. Consumer Goods - Consumer goods companies can create products that cater specifically to the needs of consumers with disabilities.
3. Healthcare - The healthcare industry can prioritize the development of products that address the needs of patients with disabilities.