Armed with a simple yet clever ad campaign, Advertisers Without Borders show that you hurt yourself when you hurt the world. This self-inflicting circle of life is made even more symbolic by the circular shape the human arm takes on as it morphs into whatever it is aiming to harm, from trees to whales and even the atmosphere.
Conceived and executed by Chile-based ad agency She Came Through My Window, the Advertisers Without Borders ad campaign is pretty self-explanatory even without its tagline: 'Whatever you do to the world you do to yourself.' It campaign is comprised of four different posters.
The Advertisers Without Borders ad campaign features art direction by Daslav Maslov, editing by Felix Padilla and illustrations by Gabriel Gavilan.
Self-Inflicted Eco Wounds
Advertisers Without Borders Show You Hurt Yourself by Hurting the World
Trend Themes
1. Circular Economy - This ad campaign highlights the interconnectedness of our actions and the potential for a circular economy that minimizes harm to the environment.
2. Sustainable Advertising - The campaign showcases the need for advertisers to adopt sustainable practices and promote environmentally-friendly products and services.
3. Conscious Consumerism - By emphasizing the consequences of harming the world, the campaign encourages consumers to make more mindful choices and support businesses with eco-friendly practices.
Industry Implications
1. Advertising and Marketing - The ad campaign presents an opportunity for the advertising industry to develop innovative strategies that promote sustainable business practices and environmental responsibility.
2. Graphic Design and Illustration - The campaign's visually striking illustrations open up prospects for graphic designers and illustrators to create impactful artwork that communicates environmental messages effectively.
3. Environmental Conservation - The ad campaign sheds light on the importance of environmental conservation, creating opportunities for organizations and businesses in this industry to develop new initiatives and solutions.